Asda has announced that its reward customers can now take part in the retailer's first charity rewards mission that will support Breast Cancer Awareness Month. Customers who purchase four products that carry a Tickled Pink donation will receive £1 back in their cashpot.

Asda is set to launch its biggest ever Tickled Pink campaign for Breast Cancer Awareness Month this October with over 200 exclusive pink products available to purchase. Sales of the products will help to raise funds for charity partners Breast Cancer Now and CoppaFeel! supporting new breast cancer treatments, vital education, and life-changing support, as well as on pack breast cancer awareness on a range of products.

The range will see support from brands who are turning their packaging pink, including Diet Coke, Heinz Baked Beans and the Warburtons Toastie Loaf. The products including in the Asda rewards mission include all food, toiletries and cleaning and paper products that carry a Tickled Pink charity donation.

The mission must be completed before 31 October.

Customers will also be able to make donations to Tickled Pink at the Asda self-checkouts, starting from as little as 10p, these donations have raised over £2.7 million to date. Asda is also encouraging shoppers to ensure they have a regular breast check routine, which includes Breast Cancer Awareness messaging and check reminders on the back of their till receipts, point of sale around the store, in our pharmacies, on the community boards and on some of our home grocery shopping vans.

A survey of Asda female customers showed that 9% have never checked their breasts and 24% forget to check regularly, but 2 in 5 Asda Shoppers have a regularly checking routine.

Now in its 27th year, Asda Tickled Pink is one of the UK’s longest running charity partnerships, and this year the range will see over 200 pink products from over 50 different suppliers hit the shelves. Products will be sold both in-store and online and will include the George clothing range and Asda own-label lines. Throughout 2023, the retailer hopes to raise £7 million through product sales and fundraising which is set to be the biggest year so far. The campaign has raised £82 million since it launched in 1996.

Asda and its suppliers have created exclusive pink products that customers can purchase from 21 September both in-store and online. These include a wide range of products, such as Diet Coke cans (24x 330ml cans £10.75 – fixed donation of £100,000), Warburtons Toastie loaf (fixed donation of £150,000), Fibre One 90 Strawberry & Cream Doughnuts (£1.50 with a 15p donation), Heinz Baked Beans Standard 415g Can (90p with a 9p donation), and Cushelle Quilted Toilet Roll (£5.85 with a fixed donation of £30k).