2023 is certainly the year for e-commerce with around 49% of UK consumers now shopping online.
Not only are well-established businesses shifting their focus to online services, promotions and sales, but so too are entrepreneurs and even the everyday individual who is hoping to supplement their current income or even replace their traditional job.
What does a UK business look like in 2023?
British businesses are far more diverse than they once were. Right now, absolutely anyone can create their own website, use a platform to create a storefront, or even set up a social media profile and begin to sell goods.
As there is a wide array of software available to allow users to curate a stunning online presence (including web hosting tools and content creation tools like GIF makers ), more and more home businesses are beginning to rival even the most well-established names.
How simple is it to start a successful business online in the UK?
Brands no longer need to carry inventory; with just a little time and research, individuals can even use drop shipping to distribute products around the world.
Social media is also now offering a fast and comprehensive yet personalised shopping experience. All a user will need to do is search a key term, peruse the results feed and click through to the pages that stand out.
Many online providers will have all of the necessary product information right there, limiting research times, and will likely have comments enabled so potential buyers can see reviews from real shoppers. If they like what they see, they can simply click a link that will direct them to the brand’s website or online store, or even buy directly via the app.
Social media is becoming the number one environment for marketing
There are currently 50 million people using social media platforms in the UK. Statistics suggest that 16% of these use social media to browse content from brands and 15.2% spend their time searching for products to purchase.
This is making social media marketing a key part of online success and creating the right strategy could spell the difference between making few or significant sales.
How can businesses maximise their potential?
There are plenty of ways for businesses to maximise their reach and ROI using social media platforms. In 2023, online photo editors are fast becoming an integral part of a business’s itinerary and when using a reputable platform like CapCut, those hoping to establish an online store will be able to create high-quality, professional-looking imagery (and even videos) in as little as a few seconds, entirely for free.
Visual content is fast taking over written content when it comes to promoting services, so it can be extremely important for UK businesses online to make the most of the tools available.
Find out more and download today at capcut.com
